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Harnessing the Power of Social Media Integration: Boost Your Business's Online Presence

pulsecda@icloud.com (Travis Bertram) — Tue, 11 Apr 2023 07:47:50 GMT

Having a strong online presence is essential for businesses of all sizes. One way to amplify your online presence is by integrating social media with your website. In this blog post, we'll discuss the value of social media integration, its impact on your business's online visibility and engagement, and how TBD Marketing can help you leverage the power of social media through website development and content creation services.

Increased Online Visibility

Integrating social media with your website can significantly boost your online visibility. By displaying social media icons on your website, you encourage visitors to follow and engage with your brand on various platforms. This cross-promotion increases the likelihood of reaching new audiences and driving more traffic to both your website and social media profiles.

Enhanced User Experience

Social media integration can enrich the user experience on your website. By embedding social media feeds, you provide real-time updates and showcase your brand's personality, making your website more dynamic and engaging. Additionally, users can easily share your content on their social media profiles, further amplifying your reach and increasing the chances of going viral.

Improved Customer Engagement

Integrating social media with your website can lead to higher levels of customer engagement. By providing multiple touchpoints for users to interact with your brand, you foster a sense of community and encourage conversations. This increased engagement can translate into stronger customer loyalty, better brand recognition, and even higher conversion rates.

Valuable Insights and Analytics

Social media integration allows you to collect valuable data on user behavior and preferences. By analyzing this data, you can gain insights into the effectiveness of your marketing efforts, allowing you to optimize your strategy and better target your audience. These insights can also help you create more relevant and engaging content for your website and social media profiles.

Streamlined Content Creation

Integrating social media with your website can simplify content creation by allowing you to repurpose content across multiple platforms. For example, blog posts can be shared on social media, and user-generated content from social media can be featured on your website. This streamlined approach saves time and resources while maintaining a consistent brand message across all channels.

Having soci al media integrated with y our website is a valuable strategy for enhancing your online presence, improving user experience, and driving customer engagement. By leveraging the power of social media integration, businesses can maximize their digital marketing efforts and reach new heights of success.

At TBD Marketing, we offer comprehensive website development and content creation services for social media platforms. Our team of experts can help you integrate social media with your website, ensuring a seamless and engaging experience for your users. If you're ready to take your online presence to the next level, contact TBD Marketing today - we're here to help your business thrive in the digital landscape.

Demystifying SEO: A Comprehensive Guide to Search Engine Optimization for Coeur d'Alene Businesses

pulsecda@icloud.com (Travis Bertram) — Tue, 11 Apr 2023 07:27:55 GMT

Search Engine Optimization (SEO) is a term that gets thrown around a lot in the world of digital marketing. But what exactly is SEO, and why is it crucial for your business's online presence? In this blog post, we'll explore the basics of SEO, its importance for your website, and how TBD Marketing can help businesses in Coeur d'Alene improve their online visibility through expert SEO services.

What is SEO?

Search Engine Optimization (SEO) is the process of enhancing your website's visibility in search engine results pages (SERPs) through various techniques and best practices. The goal of SEO is to drive organic (non-paid) traffic to your website by ranking higher in search results for relevant keywords and phrases related to your business.

Why is SEO important?

SEO plays a critical role in the success of your online presence for several reasons:

Increased visibility: A well-optimized website is more likely to rank higher in search results, increasing visibility and attracting more potential customers.

Cost-effective marketing: Unlike paid advertising, SEO focuses on driving organic traffic to your site, providing a cost-effective long-term marketing solution.

Enhanced user experience: SEO best practices often go hand-in-hand with an improved user experience, making it easier for visitors to navigate and find relevant information on your site.

Credibility and trust: High search rankings signal to users that your website is a credible and trustworthy source of information, strengthening your brand reputation.

Key Components of SEO

SEO comprises several elements, including:

Keyword research: Identifying the most relevant and valuable keywords for your business to target in your content and website structure.

On-page optimization: Ensuring your website's content, meta tags, headings, and internal linking structure are optimized for targeted keywords.

Technical SEO: Addressing website performance issues such as site speed, mobile-friendliness, and security to improve user experience and search engine crawling.

Off-page optimization: Building high-quality backlinks from reputable websites to increase your site's authority and trustworthiness in the eyes of search engines.

Staying Up-to-Date with SEO

SEO is an ever-evolving field, with search engines like Google constantly updating their algorithms to provide better search results for users. Staying up-to-date with the latest SEO trends and best practices is essential to maintain and improve your website's search rankings over time.

SEO is a critical component of a successful online presence for businesses in Coeur d'Alene and beyond. By optimizing your website for search engines, you can drive more organic traffic, increase visibility, and build credibility and trust with your target audience.

At TBD Marketing, we specialize in providing comprehensive SEO services tailored to your unique business needs. Our team of SEO experts stays up-to-date with the latest trends and best practices, ensuring your website remains optimized and competitive in search results. If you're ready to improve your website's SEO and boost your online visibility, contact TBD Marketing today - we're here to help businesses in Coeur d'Alene achieve their digital marketing goals.

The Importance of Mobile Optimization: Why It's Essential for Your Website's Success

pulsecda@icloud.com (Travis Bertram) — Tue, 11 Apr 2023 07:08:16 GMT

In today's digital landscape, the majority of internet users access the web through mobile devices. With the rise of smartphones and tablets, it's more important than ever for businesses to ensure their websites are mobile-optimized. In this blog post, we'll discuss the significance of mobile optimization, how it impacts user experience, and why it's essential for your website's success.

Improved User Experience

One of the main reasons to optimize your website for mobile devices is to provide an improved user experience. Mobile users expect fast loading times, easy navigation, and a smooth browsing experience. A mobile-optimized website ensures that your content is easily accessible and user-friendly, reducing the risk of users leaving your site due to frustration.

Increased Engagement and Conversions

A mobile-optimized website can lead to higher engagement rates and conversions. When users can quickly access and navigate your site, they are more likely to stay longer, explore your content, and take desired actions, such as making a purchase or signing up for a newsletter. By providing a seamless experience across all devices, you increase the likelihood of turning visitors into customers.

Better Search Engine Rankings

Google and other search engines prioritize mobile-friendly websites in their search results. As a result, mobile optimization is crucial for improving your website's search engine ranking. By ensuring your site meets mobile optimization guidelines, you enhance your chances of appearing on the first page of search results, driving more traffic and potential customers to your site.

Staying Competitive

In today's competitive online landscape, businesses can't afford to lag behind when it comes to mobile optimization. If your competitors have mobile-friendly websites, they are more likely to attract potential customers who are browsing on their smartphones. By investing in mobile optimization, you can stay ahead of the competition and ensure that your website is the go-to destination for users in your niche.

Future-Proofing Your Website

As technology continues to evolve, the importance of mobile optimization will only grow. Ensuring that your website is mobile-friendly now means that you'll be prepared for any changes in user behavior and technology trends in the future. By staying ahead of the curve, you can maintain a competitive edge and continue to provide an exceptional user experience.

Mobile optimization is essential for the success of your website in today's digital world. By providing an improved user experience, increasing engagement and conversions, and ensuring better search engine rankings, you can boost your website's overall performance and stay competitive. At TBD Marketing, we specialize in creating mobile-optimized websites that cater to the needs of modern users. Contact us today to learn how we can help optimize your website for mobile devices and drive your online success.

If you need a new website please reach out to us here at TBD Marketing. We are ready to take your business to the next level and create a powerful website that meets your needs.

What are the differences of PPC and SEO?

pulsecda@icloud.com (Travis Bertram) — Wed, 22 Mar 2023 20:32:18 GMT

In the digital marketing realm, PPC (Pay-Per-Click) advertising and SEO (Search Engine Optimization) are two popular strategies for driving traffic and increasing online visibility. While they employ different methods to achieve their goals, they share some similarities and can complement each other in a well-rounded marketing plan. This blog post will focus on comparing and contrasting the key differences and similarities between PPC and SEO.

Key Differences Between PPC and SEO

Cost Structure: PPC advertising involves paying for each click your ad receives, while SEO requires an upfront investment in optimizing your website, with no direct costs for organic search traffic.
Time to Results: PPC campaigns can yield immediate results, as your ads appear on the first page of search engine results once the campaign is set up. In contrast, SEO is a long-term strategy that takes time to build authority and improve rankings.
Search Result Positioning: PPC ads are displayed on search engine results pages (SERPs) in the sponsored ad sections, while SEO efforts target organic search results that appear below the sponsored ads.
Control Over Ad Placement: PPC allows advertisers to have more control over their ad placements, targeting specific keywords, locations, devices, and demographics. SEO, on the other hand, relies on search engine algorithms to determine ranking and placement.

Similarities Between PPC and SEO

Goal-Oriented: Both PPC and SEO aim to drive traffic to your website and increase its visibility on search engines. They are designed to help businesses reach their target audience and drive conversions.
Keyword Targeting: Both strategies rely on identifying and targeting relevant keywords to ensure that your website or ads appear in search results when users search for those specific terms.
Ongoing Optimization: Both PPC and SEO require continuous monitoring and optimization to maintain and improve their effectiveness. This includes adjusting bids, updating ad copy, or refining website content and structure.
Complementary Approaches: PPC and SEO can be used together to create a comprehensive digital marketing strategy, leveraging the strengths of each technique for maximum impact.

PPC advertising and SEO are distinct strategies with different cost structures, timeframes for results, and positioning in search results. However, they share common goals, focus on keyword targeting, and require ongoing optimization. By understanding the differences and similarities between these two digital marketing approaches, you can combine them effectively to create a well-rounded and successful online marketing plan.

If you are ready to take the next step in your marketing reach out to us to get started! TBD Marketing is a full service marketing agency and we can help your business reach new levels.

What is PPC Advertising? A guide for Coeur D'Alene Business Owners

pulsecda@icloud.com (Travis Bertram) — Wed, 22 Mar 2023 09:51:25 GMT

As a business owner in Coeur d'Alene, Idaho, you may have heard of PPC advertising and wondered what it is and how it can help grow your business. With a population of 55,904, (as of 2023) Coeur d'Alene may be a small town, but it's full of opportunities for businesses to thrive. In this blog post, we will explore the concept of PPC advertising and its relevance to your Coeur d'Alene business.

What is PPC Advertising?

PPC (Pay-Per-Click) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked by a user. It allows businesses to promote their products or services on search engines, social media platforms, and other websites by bidding on keywords or ad placements.

How Does PPC Work?

To understand PPC better, let's break down the process:

Choose a platform: First, you'll need to decide on the platform where you want your ads to appear. Popular platforms for PPC advertising include Google Ads, Facebook Ads, and Bing Ads. Each platform has its own set of targeting options, bidding strategies, and ad formats.

Set up your campaign: Once you've chosen a platform, you'll create a campaign by setting a budget, selecting your target audience, and defining your goals (e.g., website traffic, conversions, brand awareness).

Create your ads: Next, you'll design and write your ads, ensuring they are relevant and compelling to your target audience. Ad formats vary depending on the platform, but may include text, images, video, or a combination of these elements.

Bid on keywords or ad placements: You'll then bid on keywords or ad placements relevant to your products or services. When users search for these keywords or visit websites with your chosen ad placements, your ad may appear. Your bid determines how competitive your ad is, with higher bids generally resulting in better ad placement.

Pay for clicks: Finally, when users click on your ads, you'll pay the predetermined fee based on your bid. The goal is to create ads that generate high click-through rates (CTR) and conversions, so you get the most value for your advertising budget.

Relevance of PPC for Coeur d'Alene Businesses:

For businesses in Coeur d'Alene, PPC advertising offers a way to reach potential customers who are actively searching for products or services like yours. By targeting your ads to users in and around Coeur d'Alene, you can ensure that your marketing budget is spent on reaching those most likely to be interested in your offerings. PPC can help you achieve various goals, such as driving website traffic, generating leads, or increasing sales, making it a versatile and valuable marketing tool for your local business.

Conclusion:

Understanding the basics of PPC advertising is crucial for business owners in Coeur d'Alene who want to expand their online presence and reach a wider audience. By incorporating PPC into your marketing strategy, you can effectively target potential customers, gain more visibility, and ultimately grow your business in the competitive Coeur d'Alene market.

How does PPC Advertising Work: Utilizing PPC in Coeur d'Alene

pulsecda@icloud.com (Travis Bertram) — Wed, 22 Mar 2023 09:51:18 GMT

Coeur D'Alene has experienced steady growth in recent years, both in terms of population and economic activity. With this expansion, the need for effective marketing strategies has become vital for local businesses. One such approach that has proven its worth is Pay-Per-Click (PPC) advertising. This blog post will delve into the world of PPC advertising, explain how it works, and how it c an benefit businesses in Coeur D'Alene.

In PPC advertising, businesses create ads and bid on keywords relevant to their products or services. When users search for those keywords or visit websites with related content, the ads may appear. The business is charged a fee each time a user clicks on the ad, directing them to the website or landing page. This model allows advertisers to target their audience efficiently and only pay for actual engagement.

The Mechanics of PPC Advertising

Keyword selection: The foundation of a successful PPC campaign lies in identifying relevant keywords for your business. These keywords should be closely related to the products or services you offer, as they will trigger your ads to appear when users search for these terms or visit websites with related content. Effective keyword research can help you reach your target audience and drive quality traffic to your website or landing page.
Ad creation: Once you've identified your target keywords, the next step is to create ads that will appear in search results or on relevant websites. An effective ad should have a captivating headline, concise description, and a clear call-to-action (CTA) that encourages users to click on the ad.
Bidding process: PPC advertising operates on a bidding system, where advertisers set a maximum amount they're willing to pay for each click on their ad. The actual cost per click (CPC) is determined through an auction process, taking into account factors such as the quality of the ad, the bid amount, and the competition for the targeted keyword.
Ad placement: The placement of your ads depends on the ad rank, which is a combination of your bid amount and the quality score assigned by the advertising platform. Ads with higher ad ranks are more likely to be displayed in prominent positions, increasing their visibility and click-through rates (CTR).
Billing: In a PPC campaign, you're charged a fee each time a user clicks on your ad. The cost per click (CPC) can vary depending on the competitiveness of the targeted keywords and the quality of your ads. By setting a daily or monthly budget, you can control your overall advertising expenses.

Key Benefits of PPC Advertising

Precise targeting: PPC advertising platforms offer various targeting options, including location, demographics, interests, and behaviors. This enables advertisers to reach specific audiences and optimize their campaigns for better results.
Measurable results: PPC advertising provides detailed performance data, such as impressions, clicks, and conversions. This information allows businesses to measure the effectiveness of their campaigns and make data-driven decisions to improve their marketing strategies.
Cost-effective: With PPC, businesses only pay for actual engagement, meaning you're charged only when a user clicks on your ad. This model ensures that your advertising budget is spent on driving traffic to your website or landing page, rather than paying for ad impressions that may not result in any action.
Flexibility: PPC advertising allows businesses to make real-time adjustments to their campaigns, including changing bids, pausing underperforming ads, or modifying ad copy. This level of control enables advertisers to optimize their campaigns and maximize their return on investment (ROI).

Understanding how PPC advertising works is crucial for businesses looking to leverage this powerful marketing tool. PPC advertising presents an excellent opportunity for Coeur D'Alene businesses to boost their online visibility and attract new customers. By understanding how PPC works and implementing the tips shared in this post, local businesses can harness the power of digital marketing and thrive in the increasingly competitive landscape of rural North Idaho

The Facebook Boost Button is a Waste of Money

josh@millermediaco.com (Josh Miller) — Mon, 13 Mar 2023 00:45:51 GMT

While it may be tempting when running your social media we advise you not to use Facebook's built-in Boost button. There are a lot of better ways to spend your money online to get your business out there. Why do we think the boost button a waste of your marketing dollars?

If you're a business owner or social media marketer, you've likely seen the Facebook Boost button. It's a quick and easy way to promote your Facebook post and get more views, likes, and comments. However, before you spend any money on the Boost button, it's important to understand why it's a waste of money.

Limited Targeting Options

One of the main reasons why the Facebook Boost button is a waste of money is because it offers limited targeting options. When you use the Boost button, Facebook automatically targets people based on their location, age, and interests. This may sound great, but it's important to remember that not all people within a specific location or age range will be interested in your product or service. This can lead to wasted ad spend on people who are unlikely to convert.

No Control Over Ad Placement

Another reason why the Facebook Boost button is a waste of money is that you have no control over where your ad is placed. Facebook decides where to show your ad, which means it could appear in places that are irrelevant to your target audience or even next to inappropriate content.

Lack of Customization

When you use the Facebook Boost button, you're limited to a few options for ad format and creativity. This lack of customization means that your ad may not stand out from the sea of other promoted posts in a user's feed. This can result in a lower click-through rate and less engagement, which means less return on your investment.

No Tracking or Analytics

Finally, when you use the Facebook Boost button, you have no access to detailed tracking or analytics. This means you won't be able to see which audiences or creative variations are performing best, making it difficult to optimize your campaigns for maximum ROI.

Instead of using the Facebook Boost button, we recommend using Facebook Ads Manager, which offers advanced targeting options, custom ad placements, more creative flexibility, and detailed tracking and analytics. While it may take a bit more time to set up and manage your campaigns, the results will be well worth it in terms of better targeting, engagement, and ROI.

Don't fall into these money traps on social media. If you need help managing your social media, running ads, making commercials or any other marketing services we'd love to help you. TBD Marketing is a full-service marketing agency and we have the knowledge to help you maximize your business's potential and thrive.

How to Set Up Your Google Business Listing

josh@millermediaco.com (Josh Miller) — Mon, 13 Mar 2023 00:21:06 GMT

One of the easiest ways to begin getting recognized on google is by listing your business in their maps/google business program. The steps are fairly easy to complete and is a must for all businesses.

If you're looking to increase your business's online visibility and attract more customers, setting up a Google Business Listing is an excellent place to start. A Google Business Listing allows you to display important information about your business, such as your address, phone number, business hours, and reviews, directly in Google's search results. In this blog post, we'll go over how to set up your Google Business Listing in just a few easy steps.

Step 1: Sign Up for Google My Business

To set up your Google Business Listing, you'll first need to sign up for Google My Business. Google My Business is a free tool that allows you to manage your business's online presence across Google, including Search and Maps. To sign up, simply go to the Google My Business website and click the "Start Now" button.

Step 2: Add Your Business Information

Once you've signed up for Google My Business, you'll need to add your business information. This includes your business name, address, phone number, website URL, and business category. Make sure to enter accurate and complete information, as this will help customers find and contact your business.

Step 3: Verify Your Business

After adding your business information, you'll need to verify your business with Google. Google will send you a postcard with a verification code to your business address, which can take up to two weeks to arrive. Once you receive the postcard, simply log back into your Google My Business account and enter the verification code.

Step 4: Optimize Your Listing

Once your business is verified, it's time to optimize your Google Business Listing. This includes adding high-quality photos, writing compelling business descriptions, and encouraging customers to leave reviews. Make sure to use relevant keywords in your business description and include a call-to-action to encourage customers to visit your business or make a purchase.

Step 5: Keep Your Listing Up-to-Date

Finally, it's essential to keep your Google Business Listing up-to-date with accurate information. This includes updating your business hours, adding new photos, and responding to customer reviews promptly. By keeping your listing fresh and relevant, you'll increase your chances of attracting more customers and ranking higher in Google's search results.

Setting up a Google Business Listing is a simple yet powerful way to increase your business's online visibility and attract more customers. By following these steps and optimizing your listing, you'll be well on your way to building a strong online presence and growing your business.

If you need any more guidance on how to be found on Google or any other marketing services give us a call. TBD Marketing is a full-service marketing agency and we'd be happy to help your business thrive through our digital and traditional marketing services.

5 Ways to Maintain a Healthy Life/Work Balance

pulsecda@icloud.com (Travis Bertram) — Sun, 12 Mar 2023 23:22:31 GMT

Achieving a life-work balance is an important goal for many people, and it can have a significant impact on overall health and well-being. What are some tips for entrepreneurs and business owners that have difficulty perfecting this?

Life work balance refers to the idea of finding a balance between the time and energy spent on work and the time and energy spent on other aspects of life, such as personal relationships, hobbies, and self-care. Here are some tips for achieving a life work balance:

Prioritize self-care.

Self-care is an essential component of life work balance, and it should be a priority. This could include things like exercise, healthy eating, relaxation, and time spent with friends and family. By prioritizing self-care, you can help to maintain your physical and mental health and avoid burnout.

Set boundaries.

It is important to set boundaries around your time and energy, and to protect them from being encroached upon by work. This could involve setting specific times for work and non-work activities, and learning to say no to additional tasks or responsibilities that would compromise your life work balance.

Create a work-life integration plan.

Work-life integration is the concept of blending work and non-work activities in a way that allows for a more balanced and fulfilling life. This could involve things like working from home, flexible scheduling, or taking time off for personal activities. By creating a work-life integration plan, you can help to achieve a better balance between work and other aspects of life.

Take regular breaks.

It is important to take regular breaks from work, both to recharge and to maintain a healthy life work balance. This could involve taking regular breaks throughout the day, taking vacation time, or even taking a mental health day. By taking regular breaks, you can help to prevent burnout and maintain a healthy work-life balance.

Communicate with your employer or business partners.

It is important to communicate with your employer about your life-work balance goals and needs. This can help to ensure that your employer is aware of your priorities and is supportive of your efforts to achieve a better balance.

Practicing life-work balance is an important part of being in the workforce and trying to lead a productive life. By prioritizing self-care, setting boundaries, creating a work-life integration plan, taking regular breaks, and communicating with your employer, you can help to achieve a better balance between work and other aspects of life.

5 Ways Business Owners Can Improve Their SEO

pulsecda@icloud.com (Travis Bertram) — Sun, 12 Mar 2023 22:59:03 GMT

Search engine optimization is a must for businesses of all sizes. SEO effects how often and where your website is seen online. What can you do to improve your own SEO?

Search Engine Optimization (SEO) is the practice of optimizing a website to rank higher on search engine results pages (SERPs). It is crucial for businesses to have a strong online presence, and SEO plays a significant role in achieving that. Here are some easy steps that business owners can take to improve their SEO:

Conduct Keyword Research:

Keyword research is an essential part of SEO. It helps businesses to identify the keywords their target audience is using to search for their products or services. Once identified, these keywords can be integrated into the website's content and meta descriptions to improve its relevance and rank better on SERPs.

Optimize Website Content:

Website content should be optimized for both users and search engines. Businesses should focus on creating high-quality content that is engaging, informative, and provides value to the users. It should also include the keywords identified through research and be structured in a way that makes it easy for search engines to crawl and index.

Improve Website Speed:

Website speed is a crucial factor in SEO. Search engines prioritize websites that load quickly as they provide a better user experience. Business owners can improve their website speed by optimizing images, reducing the number of plugins, and using a Content Delivery Network (CDN) to serve content from a server closer to the user.

Build Backlinks:

Backlinks are links from other websites that point to your website. They are essential for SEO as they signal to search engines that your website is a trusted and authoritative source of information. Business owners can build backlinks by creating high-quality content that other websites would want to link to and by reaching out to relevant websites in their industry to request a link.

Utilize Social Media:

Social media platforms provide businesses with an opportunity to engage with their target audience and drive traffic to their website. Sharing website content on social media platforms can help improve its visibility and reach, which can lead to more backlinks and better search engine rankings.

SEO is a continuous process that requires ongoing efforts to maintain and improve website rankings. By following these easy steps, business owners can take the first steps towards improving their website's SEO and achieving a stronger online presence. If you are ready to take your SEO to the next level reach out to us at TBD Marketing. We have multiple SEO packages that will help ensure your sites visibility online and bring customers to you!

Facebook vs. Google Ads

pulsecda@icloud.com (Travis Bertram) — Sun, 12 Mar 2023 22:25:36 GMT

Choosing the platform you run your paid advertising on is important and has a lot of factors to consider. Among the top platforms are Google and Meta (Facebook & Instagram). Which is right for your business?

Advertising has become an integral part of marketing strategies for businesses of all sizes. With billions of people using social media platforms and search engines on a daily basis, it is important to choose the right platform to reach your target audience. Two of the most popular advertising platforms are Facebook and Google. While both platforms have their unique advantages, choosing the right one for your business can make all the difference in the success of your marketing campaigns.

Here are some key factors to consider when choosing between Facebook and Google for your advertising needs:

Audience

The first thing to consider is your target audience. Facebook is a social media platform that has over 2 billion active users, with a large percentage of users being between the ages of 18 and 49. This platform is great for businesses that are targeting a younger demographic, and those that are looking to create brand awareness or promote products and services that have a strong visual appeal.

On the other hand, Google is a search engine that is used by millions of people every day. Google Ads allows businesses to target users based on their search queries, making it a great platform for businesses that are looking to reach users who are actively searching for their products or services.

Ad formats

The type of ad formats that you can use on each platform is also an important consideration. Facebook offers a wide range of ad formats, including image ads, video ads, carousel ads, and more. This allows businesses to choose the format that best suits their marketing objectives and audience. Facebook ads are also known for their high engagement rates, as users are more likely to interact with content that appears in their newsfeed.

Google Ads, on the other hand, offers text ads, display ads, and video ads. Text ads appear at the top of search results, while display ads appear on websites that are part of the Google Display Network. Video ads can appear on YouTube or other websites that are part of the Google Display Network. Google Ads are great for businesses that want to reach users who are actively searching for their products or services.

Budget

Your advertising budget is another important factor to consider when choosing between Facebook and Google. Facebook is generally considered to be more cost-effective than Google, as you can set a daily budget for your ad campaigns and choose how much you are willing to pay for each click or impression. This allows businesses to control their advertising costs and ensure that they are getting the most out of their marketing budget.

Google Ads, on the other hand, can be more expensive than Facebook, as you are competing with other businesses for ad space on search results pages and websites within the Google Display Network. However, Google Ads can be more effective for businesses that have a high conversion rate, as users who are actively searching for a product or service are more likely to make a purchase.

Tracking and Analytics

Both Facebook and Google offer robust tracking and analytics tools that allow businesses to measure the success of their ad campaigns. Facebook’s Ads Manager provides detailed information about ad performance, including impressions, clicks, and conversions. You can also track user engagement and behavior on your website using Facebook Pixel.

Google Ads provides a range of metrics to measure ad performance, including click-through rates, conversion rates, and cost-per-click. You can also track user behavior on your website using Google Analytics.

Choosing between Facebook and Google for your advertising needs depends on your marketing objectives, target audience, ad formats, budget, and tracking and analytics tools. While both platforms offer unique advantages, understanding the strengths and weaknesses of each platform can help you make an informed decision that will help you reach your marketing goals. Ultimately, the key to success in advertising is to continually monitor and optimize your campaigns to ensure that you are getting the most out of your marketing budget.

If you have any questions or need a marketing company to assist you with PPC Advertisement placement don't hesitate to reach out to us. TBD is a full-service marketing agency and we love to help businesses thrive through digital and traditional marketing.

Questions to Ask When Choosing Your Marketing Company

pulsecda@icloud.com (Travis Bertram) — Sun, 12 Mar 2023 21:48:01 GMT

Picking the company that markets your business can be a make-or-break decision for your company. Here are some things to ask perspective companies when making this important choice.

As a business owner in Coeur d’Alene or beyond, you know that marketing is essential to the success of your business. However, with so many marketing companies out there, it can be challenging to choose the right one for your business. To help you make an informed decision, we’ve put together a list of questions to ask when choosing a marketing company.

1. What experience do you have in my industry?

It’s important to choose a marketing company that has experience in your industry. Ask if they have worked with businesses similar to yours and what kind of results they have achieved. Having previous experience will allow them to have an understanding of your ideal customers demographic and what specific steps need to be taken to get you a substantial return on investment.

2. What services do you offer?

Different marketing companies offer different services, not all companies are one stop shops that offer every service. Some businesses like to diversify their service providers by task while some want a company that can meet all of their needs. Make sure the company you choose offers the services that you need. For example, if you want to focus on social media marketing, make sure the company offers that service.

3. What is your approach to marketing?

Every marketing company has a unique approach to marketing. Make sure the company’s approach aligns with your business goals and values. Making sure that the marketing company fits your style and outlook as well as ambition will save you trouble down the road. Ask how they plan to reach your target audience and what kind of messaging they will use.

4. How do you measure success?

It’s important to have a clear understanding of how the marketing company will measure success. Ask what metrics they use to measure success and how often they will provide reports. It's important to outline goals and expectations as the conversation moves forward, having everyone on the same page ensures success and a clear path toward it.

5. What is your pricing model?

Various marketing companies use different pricing models. Some charge by the hour, while others charge a flat fee for a project. Make sure you understand the pricing model and how it will fit into your budget. Having clarity on how and when you will be charged will lead to a strong ongoing business relationship with limited surprises.

6. Do you offer exclusivity for ongoing clients?

If you are looking to grow with a marketing company it's important to know if they offer exclusivity for ongoing services. If a company is offering ad placement or ongoing SEO services you want them to not be servicing your competitors as well. Working with multiple businesses in the same area and industry causes a conflict of interest. For certain services, you don't want your marketing company competing against themselves while working to grow your business.

7. Can you provide references?

Ask for references from current and past clients. Reach out to these references and ask about their experience with the company. This will give you an idea of what to expect if you decide to work with them.

Choosing the right marketing company is essential to the success of your business. By asking these questions, you can ensure that you choose a company that understands your business and can help you achieve your goals. If you are currently searching for a marketing company to meet your business needs we'd be glad to meet with you. TBD Marketing is a full-service marketing agency. We would love to learn more about your business and see how we can help.

5 Reasons why your business needs a commercial

pulsecda@icloud.com (Travis Bertram) — Sun, 12 Mar 2023 10:15:21 GMT

Running a video ad is one of the best ways to utilize modern marketing. A good commercial can bolster sales, reach a new targeted audience, and express your brand in a way that traditional marketing simply cant.

Creating a commercial for your business can be a valuable marketing tool that can help to promote your brand, increase awareness, and drive sales. A commercial is a short, engaging video or television ad that is designed to capture the attention of potential customers and persuade them to take action. Here are some reasons why making a commercial can be valuable for your business:

A commercial helps to establish your brand.

A well-made commercial can help to establish your brand and differentiate it from competitors. It can create a visual and emotional connection with potential customers, and help to build trust and credibility.

A commercial can increase awareness of your business.

A commercial can help to increase awareness of your business and its products or services. By airing the commercial on television or online, you can reach a large audience and make more people aware of your business.

A commercial can persuade potential customers to take action.

A commercial is an effective way to persuade potential customers to take action, such as visiting your website, contacting you, or making a purchase. With the ability to utilize modern digital marketing, we can target your set audience to only show the commercial to people in your area that may be interested in your services. In contrast, the old televised commercials played at a specific time and were a "rolling of the dice" scenario hoping your prospective customers just happened to be watching tv when the commercial played and on the specific channel that you chose to place the ad on. By presenting a compelling offer and a clear call to action, a commercial can encourage potential customers to take the next step.

A commercial can be shared and re-watched.

Unlike other forms of advertising, a commercial can be shared and re-watched by potential customers. This means that it has the potential to reach a wider audience and create multiple impressions. Once a commercial is created and shared on social media it can be discovered and re-discovered by potential customers as long as it remains posted. It can even be reposted when needed to bolster sales. Or you can have one of our TBD marketing specialist run the commercial whenever you need an uptick of business.

A commercial can be tailored to different audiences.

A commercial can be tailored to different audiences, depending on the platform and channel it is being aired on. This means that you can create different versions of the commercial to appeal to specific audiences and demographics.

Creating a commercial for your business can be a valuable marketing tool that can help to establish your brand, increase awareness, and drive sales. By investing in a well-made commercial, you can reach a wider audience and persuade them to take action. At TBD Marketing creating custom high-quality commercials is one of our specialties. Creating marketing campaigns around your commercial is another service we excel at providing. We will help you be discovered and turn your commercial into a lasting ROI for your business.

5 Steps for choosing the music for your commercial.

pulsecda@icloud.com (Travis Bertram) — Sun, 12 Mar 2023 09:49:48 GMT

Music and sound is one of the most important details in a production. How do you pick a song that gets that feelings just right?

Picking the right song for a commercial can greatly impact the effectiveness and appeal of your ad. The right song can help to set the tone, create an emotional connection, and make the commercial more memorable. Here are some tips for picking a song for your commercial:

Consider the target audience and message of the commercial.

Getting the right song to represent your brand and cater to the audience you are targeting makes a huge difference. The song you choose should be relevant and appealing to the target audience, and it should support the overall message of the commercial. For example, if the commercial is targeting younger audiences, a more contemporary song may be appropriate, while an older audience may respond better to a more relaxed acoustic genre song.

Think about the tone and mood of the commercial.

The song you choose should help to set the tone and mood of the commercial. There are many genres and finding one that matches your brand and message is important. Consider whether you want the commercial to be upbeat and energetic, or more mellow and reflective. The song you choose should support and enhance the overall tone and mood of the ad.

Look for a song with a strong melody and catchy lyrics.

A strong melody and catchy lyrics can help to make the commercial more memorable and increase its effectiveness. The more memorable the song the greater the impression it will leave on your viewer. Avoid using songs that are complex and over energetic as also avoid difficult-to-understand lyrics, as these can be distracting and take away from the overall message of the ad.

Consider licensing options.

At TBD Marketing we have several sites we use for high-quality music licensing. The songs avialable to us have been written by musicians specifically for the use of marketing and creative projects, these are royalty free and allow us to use the music without worry of copyright infringement. In most cases, you will need to obtain a license to use a particular song in your commercial. This can be a complex and time-consuming process, so it is important to consider the licensing options available and choose a song that can be easily licensed. Many well-known songs are very expensive to obtain the rights to use so choosing music that are designed for creator use is a safe bet and will save a lot of time and effort to use.

If time permits, test the song with different audiences.

Before finalizing your choice, it is a good idea to test the song with different audiences to see how it is perceived. This can help to identify any potential issues and make any necessary adjustments to the song selection.

Picking the right song for a commercial is an important task that can greatly impact the effectiveness and appeal of the ad. By considering the target audience, tone and mood, melody and lyrics, and licensing options, you can choose a song that will help to make your commercial a success.

Here at TBD Marketing, we have perfected the ability to choose the song that matches the tone and brand of your marketing campaign. Music selection is one of the many choices we make easy for our clients. If you are considering a commercial

or need marketing services we'd love to talk with you. Reach out to us to discuss your needs and we'd be happy to help you.

Staging a Business before Filming a Commercial

pulsecda@icloud.com (Travis Bertram) — Sat, 11 Mar 2023 11:32:44 GMT

Before you can film a commercial steps need to be taken to present a business in the best way possible.

Staging a business for filming a commercial is an important task that can help to showcase the business in its best light and create a professional and appealing atmosphere. Proper staging can make a big difference in the quality and effectiveness of the commercial, so it is worth taking the time to do it right. Here are some tips for staging a business for filming a commercial:

Start by decluttering and cleaning the space.

This is an essential first step in any staging process. Just as you'd clean your home before having guests over you are preparing your business to be presented for the first time to countless viewers. Remove any unnecessary items and clutter from the space, and give it a thorough cleaning to make it look fresh and inviting. If you are filming in an office space take the extra effort to straighten any decor on shelves and remove anything not necessary from the scene. What makes a grat production is purpose. Only leave items out that serve a purpose for the production, everything else should be tucked away until production is complete.

Consider hiring a professional stager.

A professional stager can provide valuable expertise and guidance on how to best showcase the business. They can help with everything from decluttering and cleaning to furniture placement and accessorizing. Stagers are used to presenting homes for sale or home sets for photo/video shoots, they are specialists at emphasizing the aspects of a space that are most pleasing to the eye.

Create a neutral and welcoming aesthetic.

A neutral color palette and simple, uncluttered decor can help to make the space feel open, inviting, and accessible. While your production crew will likely bring lighting do what you can to make sure the space is well-lit and quiet for filming. The fewer distractions you have in the space the less you'll production crew will need to be creative to avoid showing specific things. Avoid using bold or flashy colors or patterns, as these can be distracting and take away from the overall message of the commercial.

Highlight the features and amenities of the business.

Put your best foot forward. If you put your focus into staging a space, spend the bulk of your time in a section of your space where filming will likely occur. When choosing the space keep in mind that the commercial should be staged to showcase the unique features and amenities of the business. This could include things like a modern kitchen, comfortable seating, or a spacious retail area. These features can help to make the business stand out and appeal to potential customers.

Use furniture and accessories to create a sense of scale.

Remember to be purposeful with as many aspects as you can. Properly sized furniture and accessories can help to create a sense of scale and make the space feel more spacious and welcoming. Avoid using furniture that is too large or small for the space, as this can make the commercial feel awkward and unprofessional.

Add personal touches and plants.

Don't forget to put your personality into how you stage the space. Small personal touches and plants can add warmth and life to the space, and make it feel more like a home. Consider adding a few framed photos, a throw pillow, or a small potted plant to create a sense of warmth and personality.

Staging a business for filming a commercial can be an effective way to showcase the business and create a professional and appealing atmosphere. By following these tips, you can create a space that is inviting, appealing, and ultimately more likely to be successful in the market.

What to keep in mind when creating your own social media content.

pulsecda@icloud.com (Travis Bertram) — Sat, 11 Mar 2023 10:22:23 GMT

Every business is a content-based business. Content is how you make a great first impression before your customer even walks though the door.

Creating social media content for a small business can be a great way to engage with customers, build brand awareness, and drive sales. However, with so many businesses competing for attention on social media, it can be a challenge to create content that stands out. Here are some tips for creating social media content that will help your small business succeed:

Identify your target audience.

Before creating any content, it is important to understand who you are trying to reach and what they are interested in. This will help to ensure that your content is relevant and appealing to the right people. Knowing your audience will help you cultivate useful content that not only attracts viewers but has usefulness for those who enjoy your content. A large part of business in all of its aspects is understanding and meeting your customer's needs. Content is no different, the success of your content hinges on your ability to predict what people want to see and providing it to them.

Plan your content.

The more organized you are the more successful you will be. The key to creating good content is being intentional with your time. Creating social media content on the fly can lead to inconsistency and lack of direction. Instead, planning out your content in advance is a good idea. This can help to ensure that you are posting regularly and that your content is consistent and aligned with your business goals. The most successful online personalities post consistently this allows their audience to learn what to expect and crates an audience that will come back again and again to enjoy your content.

Be authentic.

With more and more emerging online personalities the importance of authenticity is more and more relevant. Social media users can spot inauthentic content from a mile away, and it can turn them off. Instead, aim to be genuine and transparent in your content. This can help to build trust and authenticity with your audience. Your audience will begin to grow if you show yourself and inject your genuine personality into your content. Having your personality and brand be at the core of your content will set you apart and turn social media followers into future customers.

Use visuals.

The biggest problem with televised commercials today is that they are boring. People want to be entertained and the public values their time, they have no patience for boring content. This above all else is why you must focus on utilizing visuals. Social media is a visual medium, and content with strong visuals is more likely to grab attention and engage users. Consider using photos, videos, infographics, and other visual elements to make your content more appealing and shareable. Holding your audience's attention is the most important part of creating content. Use visual cues to reinforce the hook and give the audience a reason to stick around.

Be responsive.

The importance of interacting with your audience is huge. Social media is a two-way conversation, this means communication from the content creator or brand account with the audience that is consuming your content is a must. Regularly checking your social media accounts and responding to comments, questions, and messages in a timely and helpful manner will go a long way in cultivating a growing audience. Over time your audience will begin to suggest ideas for future content and engage with you. The only way this dynamic is created is by the initial efforts of the content creator and following through after the content is posted.

Track your performance.

It is important to track the performance of your social media content so that you can see what is working and what is not. Most social media platforms have built-in analytics tools that can help you to understand the reach and engagement of your content, and make any necessary adjustments to improve your performance.

Creating social media content for a small business is a valuable way to connect with customers and promote your brand. By following these tips, you can create content that stands out, engages your audience, and helps to drive success for your business. If you need assistance with content creation we are happy to help you. TBD Marketing can help you create a content strategy, film and produce content in an organized and intentional way. We highly recommend you begin creating your own content even if you can't yet afford our assistance, every little bit helps. Every business is a content business and your customers will appreciate the efforts you make to connect with them though the medium of social media

6 Steps for Designing a Killer Logo

pulsecda@icloud.com (Travis Bertram) — Sat, 11 Mar 2023 09:33:35 GMT

One of the first steps of creating a great brand is designing the logo. Where should you start?

A logo is often the first thing that a potential customer sees, and it can make a lasting impression. A well-designed logo can help to establish a brand's identity and differentiate it from competitors. Here are 6 tips to keep in mind when designing your logo:

Start by understanding your business and your target audience.

Knowing your ideal customer and their demographic will inform almost every decision as you start your new business. For your logo design to be relevant and appealing to the right people you need to put yourself in their shoes and understand what appeals to them. Doing this will make help future customers feel comfortable and encouraged to choose you over competitors.

Keep it simple.

A logo should be easy to understand and remember. Avoid using too many colors, fonts, or other design elements, as this can make the logo appear cluttered and confusing. Modern logos have become more and more simple in their design. If you look back 10, 20 years the colors and shapes of the worlds leading logos we're bright, vibrant and bigger than life. Today, popular brands have all redefined their logos to be sleek and precise. It's hard to tell if the style of the logos changed because of a change in the taste of consumers, or if the taste of consumers changed as all of the major brands began to "rebrand" their extra exuberant logos.

Consider using a symbol or icon in addition to the business name.

Some brands choose a logo that is simply text. This can work but you are missing out on a big opportunity by doing so. When creating your logo you have a chance to create something that visually stimulates the customer and leaves an impression, having a symbol or icon as part of your logo gives consumers a mental anchor associated with your logo and is much more likely to stick in their minds after the fact. This imagery should be a clear visual representation of your brand that helps explain what you do and leaves a great first impression.

Use colors carefully.

The colors chosen for a logo can have a significant impact on its appearance and meaning. These colors will go on to be a large part of your brand for ongoing marketing efforts and more. Consider the emotions and associations that different colors can evoke, and choose colors that reflect the values and personality of the business. This is a great opportunity to have planned symbolism as to what the colors mean and represent, this can be a part of your ongoing company culture, it is worthwhile to put serious thought into what colors you choose.

Make it scalable and versatile.

A logo should look good at any size, from a small favicon to a large billboard. This means that it should be designed with simplicity and clarity in mind, so that it remains legible and effective at any size. This is important to keep in mind while considering what uses your logo may have in the future. Will it look good on a hat? Can it be used across social media? Does it present well on a letterhead or as a tagline on an email? Thinking ahead will save you some headaches and embarrassment down the road. Have a plan for different color schemes, How will it look when on a dark backdrop; a light one? Be prepared for as many uses as you can.

Test the logo with different audiences.

Before finalizing the design, it is a good idea to test the logo with different people to see how it is perceived. This can help to identify any potential issues and make any necessary adjustments to the design. Although the final decision is up to you seeking the opinions of others will help you see outside of your own tastes and possibly uncover problems you hadn't even considered.

Overall, designing a logo for a business is a process that requires careful consideration and planning. By following these tips, you can create a logo that effectively represents your brand and helps to establish its identity in the market. If you need assistance creating a logo that launches your brand and business to the next level we are here to help. Our team at TBD Marketing are passionate about the symbolism of a brand and would love to be a part of your process as you jump into the venture of creating a lasting company that is destined for success.

Facebook: Why it Sucks and Why It's a Must For Businesses

Wed, 06 Nov 2019 06:37:00 GMT

So you started a business. Do you have a Facebook page ? These days every business really does need to have one, but this doesn't fulfill your marketing responsibilities as a business owner. In this blog I will tell you why you must have a FB page and why it sucks to be a business on Facebook these days.

Facebook is Winding Down

While an impressive 2.23 billion people log in to the platform every month only 30% of these users are aged between 25 and 34. Globally, only seven percent of Facebook users are aged 13 to 17 . This is a clear drop from Facebook's heyday when it was a youthful platform for the kids, college students and the younger generation. While most paying customers with real money are older than this, the statistics on how quickly Facebook is shifting to a social media platform for an older audience is an important thing to note for a business's longevity.

FB is a great platform to deliver content to those who are interested but a post’s average organic reach is only around 6.4% of the Page’s total likes . The need for a business to put money into Facebook to reach those who are already "following" their page is becoming more and more apparent. This is a concerning statistic for business owners who think having a Facebook page will automatically bring them success.

The days where Facebook was a way to reach your local audience for free have passed and this is an important thing for business owners to realize.

Why Businesses Still Must Have a Facebook Page

Facebook has made its mark on the internet. In order to have a solid web presence and be recognized by Google a legitimate business really should have a FB page and keep it updated. It's discouraging to know that you'll grow your fan base on this platform and then struggle to show any of your content to those who've signed up to see it but having that content posted and updated is mandatory to remain relevant in today's digital world.

As the social media world shifts, platforms like Instagram and Twitter are thriving. Having these active accounts linked to a website does wonders to drive traffic there and obtain a good standing on web searches and their algorithms.

Facebook Crippled Itself

Greed on the part of Facebook has crippled its ability to be a social platform where businesses thrived. To be seen by the masses a company needs to spend hundreds if not thousands of dollars to stand out and bring in new clients. This was money big companies were happy to pay. This created advertising fatigue over time and drove many of the younger people who enjoyed FB to other platforms where their feeds weren't swamped with constant ads.

This aspect has made it so marketers need to adapt. Businesses on social media must make more engaging and interesting content, content that doesn't stand out as obvious advertisements. Ads today need to show a businesses' individuality and uniqueness getting back to the roots of what it means to be social. It's unclear what will be the new big thing but as of now having the same strong branding across multiple platforms is the best way to utilize social media and show you are a legitimate business.

If you are struggling to make your mark in this digital world TBD Marketing can help you. We are a marketing agency and can help you create strong engaging content that will capture the attention of your audience regardless of the platform you are posting it. Contact us today to revolutionize your branding and set yourself apart from your competitors.

Why Simply Being a Business Is Not Enough

Mon, 28 Oct 2019 16:29:00 GMT

Convenience and accessibility. The internet has forever changed the way businesses connect with their customers and present themselves to the world. A modern consumer within seconds can have a list of options in the palm of their hand. This instant connection of consumer and businesses has changed the landscape of marketing forever, with this change simply being a business is not enough.

Branding and it's Importance

A company's brand is its identity. Gone are the days where consumers went to the hardware store because it's the hardware store. Before the average Joe considers driving to a store they subconsciously consider who they've heard of and where they'll find the best deal. If they don't already have an answer to those questions the answer is a few taps away. Within seconds the average consumer has access to every local businesses' catalog, location, pricing, and branding.

This is where marketing counts. Not necessarily marketing to reach those who don't know about a business but marketing that shows that a business is legitimate and is the best choice among all of their competitors. If a company doesn't have good branding, a clear concise message of what they provide, they are easily swiped past. This negative impression matters. This can cause a person who might have considered shopping at a business to take their money elsewhere, and never look back.

Why Relevancy is Relevant

There is a reason why large chain companies that drain millions into marketing consistently out perform local businesses. They are already on the consumers minds before a consumer even begins to search for where to spend their money. They flood social media with ads so they are the clear and obvious choice whenever a purchase is made. These companies realize what some local businesses miss, marketing starts and ends with branding and clarity.

The same tactics used by large companies to appear relevant to the average consumer can and should be used by local businesses. The same tactics used to compete with their many competitors should be used by local businesses. With the internet and social media there is a truly level playing field. It's a competition to be relevant and convenient. The identity of a local business, when embraced, is already more relevant than big name companies, business owners are part of the community, they're your neighbors, your kid's soccer coach, they go to your church etc. The ability to see and touch a product and actually know who you're buying it from has value in its own right, but just being available and having a product does not make a company stand out as the best option.

Every business must prove they are the best option, word of mouth only goes so far and with one swipe a business can be considered irrelevant and outdated.

The Entertainment Factor

How many advertisements, that you remember, were actually about a product or service? Franchised businesses and the people who advertise for them have learned that people are sick of ads. If you watch a string of Super Bowl commercials you'll quickly recognize that when advertising at that level every ad is either a quickly executed punch line or something geared towards shock value. Big companies are constantly trying to "rebrand" themselves to their consumers because they recognize they've created consumer fatigue. People are tired of being advertised to and are sick of seeing the same brand again and again flaunting the same message.

New, fresh and exciting ads are a requirement of the companies that have done it all before but on the local level, clear strong branding is still valued. Having ads that show a company's identity and brand are refreshing to the local consumer and are a must. Once established in the community, the first local company that goes to the next level and puts effort into being different, fun and unique quickly becomes the go-to for the local consumer.

Consumers want to be entertained. Not advertising isn't an option and going the extra mile stands out to those who are watching, in the internet age everyone is watching.

Be fun, be interesting, and show the public who you are and they will embrace you. Every business has the opportunity to stand above the rest, and all it takes is presenting yourself and allowing the consumer to choose.

It's not enough to simply be a business. A business must do whatever it takes to set themselves apart. Embrace what makes your business different and show that to your community and the world. Then consumers will choose you, because you have given the effort to show that you care enough to go the extra mile.