Updated: Oct 21, 2019
Hello world, it's been a while since our last blog post. We are now back into the full swing of things over here at Pulse Productions. With that being said, hello there, I'm Travis Bertram owner of Pulse Productions. In this post I'll catch you up to speed with what we've been doing and a few things we're changing up in the business.
For the past year
For the past year I've been working full time creating video content for a national diesel retailer called Alligator Performance. In that time I learned about marketing to an audience purely online where the success we had with our content was the lifeline of our business. I walked into Alligator Performance with a Facebook audience of 700,000 followers to make videos for. This was unheard of for me, we started Pulse Productions in Coeur d'Alene in 2015, not every local business even had a website at the time much less such a massive online following. It was fun to create content that wasn't just the typical tour of a location or interview. Alligator Performance gave me the opportunity to truly push my creative side and in the process I completely revolutionized the feel and visual identity of their online video content.
"In that time, he helped develop a program to create industry specific content that helped broaden our online presence through marketing on all social network platforms. In that time, he helped launch more highly effective video content than the company had introduced to the market in the 5 years previous.
Travis is skilled in video production, editing, all facets of photography, as well as drone videography. These elements helped Alligator Performance produce content that was beyond our capabilities before hiring him. He has also been instrumental in shaping the way we look at social media and marketing with his insightful thoughts, processes, and talent."
What I learned
Working with the Alligator Performance team has been such a great learning experience. I'd say the most useful piece of knowledge I've taken away from my time there was how to "think big" in the terms of marketing. Identifying your target audience, maintaining continuity, and finding new and exciting ways to introduce and reintroduce content that keeps your audience excited about what's in the future for the company I'm advertising for. This will soon be seen in our marketing as I've been working to do what I've been calling a soft rebranding of Pulse Productions.
So What's New?
Pulse Productions is going though a small transition. We are shifting gears to be a media solutions business specializing in clean concise media content for whatever your needs may be. Whether it be video, photo, graphic design, or online marketing. We will work hard to make your vision a reality. Every aspect of our business will influence and impact our experience to better serve you and innovate the content we create. From the Coeur d'Alene and Spokane market and beyond we are ready to serve you and your media production needs.
Pulse Productions - Let's Get Visual
Thank you for reading. As always reach out if you are in need of media needs and we will be happy to assist you. I will be writing weekly blog posts from here on out sharing our experiences and opinions over weddings, marketing and beyond.
Owner Pulse Productions